What is SEO and How does it work?

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People often have a question arising in their mind that What is SEO? They are not clear with the concepts and application of SEO (Search Engine Optimization). SEO is known as optimizing your website organically according to the guidelines and requirements of search engine. SEO revolves around ranking on the search engine on a specific keyword you are planning to target. Business does SEO to get their product/ services rank on the top results in a search engine.

Now coming back to What is SEO and How does it work

SEO includes many things to cover so here are the techniques of SEO that form a basis for performing an excellent Search Engine Optimization-

  • On-Page Optimization
  • Off-Page Optimization


So you must be thinking that What is SEO and how is On-Page SEO performed? What does it mean? On-Page Optimization refers to what and how your site is all optimized about. You have to optimize your website correctly and placing the keywords successfully.

Now it arises a question that what is a keyword and how is it can be placed in the content?

Here is an example to that if you are searching a query on Search Engine say

Best Shoes Online, so it is a keyword that a person is searching for. So there are many factors that you should consider while doing On-Page SEO

Headings (H1-H6)

Headings are the essential part of SEO. It would help if you always were including your keywords. Headings reflect your page content and help to attract readers. Do mention all the heading tags properly in your content, to optimize it properly.

Alt Tags

Alt Tags here means that tag (keywords) that are necessary to be placed in the images to get ranked for the keyword. People are always confused about what is SEO and the relevance of image SEO. Putting keywords in the image will help the images to index easily and improve the ranking as well.

Internal Links

An important factor for SEO is internal links/hyperlinks; these links guide the search engine about existence. Internal Links are important as they help to link relevant pages/content together. These links help search engine to know more about your site and content present on it.

SEO Title

Now to the answer of What is SEO doesn’t end to the above factors. SEO Title plays an essential element in ranking. Now SEO Title is the title that appears while searching a specific keyword. For example-

Query- Women Bags

The title that appears- 5 Best Women Bags Online

The above title is the kind of SEO Title that appears when someone searches for the specific keyword. Make sure you have the keyword present in your SEO Title so that it can appear in the search results. The SEO Title should always be clear to the people and the audience as well.

Meta Description

Meta Description is the one that appears in the snippet and is near about 150-160 characters. It is like a short description that describes the content and is just below the SEO Title. The most important thing is that the meta description should contain the keyword and should describe the content and inform the viewers.


Now, this is another essential technique of SEO, other than On-Page SEO, there are a lot of Off-Page Factors that affect a ranking on the search engine. These are the techniques that help to improve the position/ranking of a website. In simple words, it is known as creating backlinks for your website. Backlinks are of two types

Do-Follow Backlinks

Do-Follow links are the links that allow the search engine to follow them and pass the link juice on. A do-follow link can be given by placing a link on the anchor text. Here is an example of

Dofollow Link:

<a href=”http://www.google.com/”>Google</a>

No- Follow Backlinks

  • Follow links are the links that do not allow the search engine to follow them, and it does not pass on the link juice. The way to provide a no-follow backlink is here as follows-

Nofollow Link:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>

So here are some Off-Page techniques that you should know about and would serve as an answer to What is SEO.

Forum Submission

Forums are the perfect place to make your website/business visible to other people. You can join different forum groups and can ask questions and chat on topics as per your interest. You can post a question to the community related to your niche and can get answers on that, vice versa. While answering a question, you can leave the link of your website that would act as a backlink to your site.

Guest Posting

It means getting your piece of content published on someone’s else’s website that is having the niche similar to yours. Getting a post published to a website that has good traffic and high DA, PA will help to increase your site’s traffic and build the authority as well. This technique can help to gain some genuine organic traffic and improve the ranking of the website.

Blog Commenting

Blog Commenting is another crucial way to get a good backlink, but the thing to worry about is most of the times the blogs provide no-follow with the link. You can take a link from the blogs relevant to your niche and can comment on it that would help the reader as well.

Broken Link Building

People usually are confused about What is Seo? and broken links building confuses them the most. But I will clear the problem here; broken links are the one that creates 404 redirects. The strategy is to find broken links of a site and replacing your site’s link with the broken link. It would help to get genuine backlinks and would help the owner to reduce broken links as well.

Social Bookmarking

It is one of the effective ways to get views and visitors at once. But people are not clear about if it is useful to use or not. It is bookmarking your website in the same way we bookmark pages of a book to get highlighted and remembered. Some of the known and useful bookmarking sites are as follows

  • StumbleUpon
  • Reddit
  • ScoopIt
  • Tumblr
  • Digg

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